Hungry German Youth
Nike Deutschland startet den Countdown zur Fussball-EM 2012 mit einer Website von null2.
Design: Paul Snowden
For this large-scale billboard and online campaign Paul Snowden braught his well-known Wasted German Youth CI to the word of football.
RubyOnRails was chosen to provide the backend to Nike Germany's Euro 2012 campaign.
One of the sites fun possibilities for user engagement was to upload your own picture and to stamp it with the campaign's logo.
The customized images were presented on the site and could be shared on the web.
The players of the German national team were featured in a fullscreen lookbook containing photos and videos.